THE VISION FOR DOWNTOWN DALLAS
The 360 Plan has served as the guiding plan for Downtown since 2011. Authored as a public-private partnership between Downtown Dallas, Inc. (DDI), the City of Dallas, private interests and the community, it has established a collective vision and implementation strategy for Downtown:
Downtown Dallas is a complete urban center composed of distinct yet interconnected districts linked by an accessible transit network, each offering a unique and diverse combination of places to live, refreshing open spaces, bustling street activity, successful business and retail, and dynamic urban experiences for residents, workers, and visitors alike
The plan was created as a dynamic document, setting priorities and outlining tactics while establishing a process by which planning remains nimble and responsive to progress. Out of 67 action items in the 2011 plan, a majority of the boxes have been checked as complete.
Furthermore, significant developments have advanced that will have overlapping radii of impact in and around Downtown, emphasizing the need for coordination, connection, and an affirmation of what we want our urban core to become. Therefore, in June 2015, DDI and the City of Dallas, along with our partners and the greater community, launched the process of evolving The 360 Plan into strategies relevant to today through the next five years.
DOWNLOAD 2011-2015 360 DOCUMENTS
Downtown Dallas 360 will kick off in June 2015. Phase one will continue through October 2015, at which point technical work will be further scoped to commence by the end of the year. The full plan is projected to be complete by June 2016.
Download Complete 360 Plan
Looking for documents and other collateral from the most recent Downtown Dallas 360 meetings? See below for a collection of materials to learn more about the future of Downtown.
Chapter 6: Implementation
Downtown Dallas 360 describes the greater Downtown area as a series of 15 Districts, each with unique assets and character. Take a look!
EXPLORE A NEIGHBORHOOD BELOW:
Special thanks to these neighborhood groups for your participation.
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Located in the heart of Dallas, Uptown is one of the city’s most vibrant urban neighborhood, boasting a lively mix of residences and retailers, restaurants and offices, walkable, bikable streets, and green spaces, all connected via the area’s beloved McKinney Avenue Trolley. Uptown is exploding in growth and prosperity, commanding the highest office and residential per-square-foot prices and the highest average hotel rates in the region. Often compared to Buckhead in Atlanta and Lincoln Park in Chicago, Dallas’ most densely populated neighborhood continues to attract residents and visitors who value urban living at its best.
Anchored by Baylor University Medical Center and surrounded by pedestrian-friendly streets within a neighborhood of historic homes, condos and apartments, the Baylor District is home to several nonprofit organizations located along Swiss Avenue, as well as the Latino Cultural Center, Bryan Place neighborhood and Exall Park.
Boasting a storied past and unique atmosphere, Deep Ellum hosts an array of nightclubs, diverse restaurants, shops, performance venues, art galleries and creative office spaces. With historic buildings, small blocks and tight grid street work, Deep Ellum combines a vibrant entertainment destination with an authentic, organic urban neighborhood.
DALLAS FARMERS MARKET DISTRICT
Anchored by the Dallas Farmers Market, which has been providing the people of Dallas with fresh produce and landscaping materials for more than six decades, the Dallas Farmers Market District encompasses a large area bounded by Jackson Street, North Central Expressway, R.L. Thornton Freeway and St. Paul Street. Not only does the Dallas Farmers Market District offer unique food and specialty vendors, including the newly renovated shed (The Shed), but it is also home to a collection of historic buildings, contemporary townhomes and apartments. The Market will open in October with several anchor restaurants and unique vendors.
Home to a range of industries, affordable housing options, living space and creative office space, The Cedars neighborhood is where you'll find Dallas Heritage Village (a living history museum), American Beauty Mill Lofts and the popular annual Cedars Open Studios art tour. You'll also find a growing base of urban dwellers throughout the area, making The Cedars a diverse, eclectic neighborhood.
Named after South Side on Lamar, an adaptive reuse of the former Sears Catalog Merchandise Center, South Side consists of many prime landmarks, including Gilley's, Poor David's Pub and the NYLO South Side Hotel, which features a hard-to-beat view of Downtown. Other landmarks in the South Side district include Jack Evans Police Headquarters and the administrative offices of the Dallas County Community College system.
As the front door to the Trinity River (Downtown Dallas' greatest asset), the Riverfront District has created the most significant change to the city's skyline with the construction of the Margaret Hunt Hill Bridge, designed by internationally renowned architect and engineer Santiago Calatrava. From an array of unique antiques shops to the infamous tacos and longhorns of Fuel City, the Riverfront District is home to some of Dallas' most loved stops and stores.
As one of Dallas' most successfully branded destinations, the Design District consists of more than 300 specialty merchants offering a unique selection of art, furnishings, antiques and designer goods. More than an attraction for interior designers, the Design District consists of numerous residential and other commercial projects that add to the district’s vitality, making it a hip, blossoming community, as well as a creative epicenter.
Victory Park is home to one of Downtown's most recognizable sporting venues, the American Airlines Center, where you can see the World Champion Dallas Mavericks and Dallas Stars. This 75-acre district offers luxurious urban living, dining, sophisticated nightlife and office space. Also located here is the Perot Museum of Nature and Science. Soon, Victory Park will see a flurry of dining and shopping additions, as well as a movie theater. Other landmarks include the W Dallas Victory Hotel and the House of Blues.
DALLAS ARTS DISTRICT
As the largest contiguous urban arts district in the nation, the Dallas Arts District is home to the AT&T Performing Arts Center, Dallas Museum of Art, Crow Collection of Asian Art, Morton H. Meyerson Symphony Center, City Performance Hall, Nasher Sculpture Center, Dallas Black Dance Theatre and Belo Mansion. Here you'll also find Booker T. Washington High School for the Performing and Visual Arts and One Arts Plaza, as well as a myriad of historic churches, delicious restaurants and eclectic food trucks. And of course you can't forget Klyde Warren Park, a 5.2-acre deck park built over a stretch of Woodall Rodgers Freeway.
THANKSGIVING COMMERCIAL CENTER
Much of Downtown Dallas’ visual identity is created in large part due to the skyline of the Thanksgiving Commercial Center district. It's these skyscrapers that have helped define the image of Dallas as a modern, national center of energy and finance. Today the Thanksgiving Commercial Center district is made up of several landmarks, including Thanksgiving Tower, Thanks-Giving Square, Bryan Tower and Plaza of the Americas, which is home to a large indoor park.
MAIN STREET DISTRICT
The Neiman Marcus flagship store, Comerica Bank Tower, The Joule, Magnolia Hotel Dallas, The Adolphus and numerous restaurants all combine to form the central space known as the Main Street District. With landmarks such as Main Street Garden, Belo Garden, Stone Street Gardens and Pegasus Plaza, as well as historic buildings that have been converted to residential buildings, the Main Street District is a great place to live, work and play.
Home to the Omni Dallas Hotel and the Kay Bailey Hutchison Convention Center, one of the largest convention centers in the country, the Civic Center is the regional hub of many landmark destinations. Here you'll find Dallas City Hall, Earle Cabell Federal Building and Courthouse, J. Erik Jonsson Central Library, George L. Allen, Sr. Courts Building, Pioneer Plaza and Pioneer Park Cemetery.
Widely known for two primary landmarks: Reunion Tower and Union Station. Reunion Tower, one of Dallas' most iconic symbols, includes Five Sixty, a fine-dining restaurant by the infamous Wolfgang Puck, as well as GeO-Deck, which has can’t-beat views of the city. Union Station is a hub for the Trinity Railway Express, DART Light Rail and Amtrak Intercity Rail. Stay in the Hyatt Regency Dallas and enjoy both of these amazing landmarks. This District also is home to Ferris Plaza, a unique green space with a dynamic fountain.
WEST END HISTORIC DISTRICT
With many of Downtown Dallas' most visited destinations, the West End Historic District is one of our most famous areas. Complete with The Sixth Floor Museum at Dealey Plaza, Dallas World Aquarium, Old Red Museum and Market Street, and surrounded by a cluster of fun restaurants and entertainment venues, this district provides a valuable experience for visitors and locals alike.